Bill Nye the barefoot guy
No idea who these kids are or who got in with Bill Nye to get this on TV, but props to them. Advertisers know that the way to a persons check book is thru their kids, well then keep up with ideas like this. Get on the saturday morning TV shows and show off our sport.
When I was on a college ski team we knew that you had to grab the incoming freshmen in the first week before they joined other clubs, we all have a limited amount of time and money. Get the young kids involved in our sport, if it takes morning shows like this or cartoons or learn to ski days with the local youth organizations, its all worth it. Our sport saw some very good growth in the college ranks but we still see USAWS bleeding members. Bring in the youngins.