Arrow local union 136 hard at work.
Not content with providing high quality photo's and commentary the folks over at Alliance Wakeboard magazine appear to be branching out into the world of portable refreshment.
We figured that the beverage market was pretty saturated and a tough market to enter, with established big-wigs dominating.
However, that didn't seem to bother them, with a eye catching design and ingenious product placement, "not beer" looks poised to take your local grocery store and convenience market by storm.
Click on the pictures, to see a screen cap from Alliance's website. We put arrows to help direct you to the new drink, and to not be distracted by the girls.
Alliance Wakeboard (Alliance)